Australia’s alternative music scene never sits still, and there are plenty of reasons to get out and support live music over the coming weeks. The Alt Crowd PR is putting the spotlight on a selection of gigs and events happening across Australia throughout late October and November, bringing together showcases, Halloween parties, live performances and release shows from across the alternative music community. Our first gig guide features events including the Rock Lock Records

From the Press Box to the Press Release: Why a Journalist-Turned-Publicist MattersWhen you're an artist or band looking for music PR, it's easy to assume that publicity is simply about sending your latest press release to as many journalists as possible. It isn't. Good music PR is about understanding why a journalist would want to cover your story in the first place. That's where having a publicist with real journalism experience can make a significant difference. At The Alt