From the Press Box to the Press Release: Why a Journalist-Turned-Publicist MattersWhen you're an artist or band looking for music PR, it's easy to assume that publicity is simply about sending your latest press release to as many journalists as possible. It isn't. Good music PR is about understanding why a journalist would want to cover your story in the first place. That's where having a publicist with real journalism experience can make a significant difference. At The Alt