Australian PR. International artists. Alternative music and beyond.
The Alt Crowd Approach
We cultivate a media-first environment where strategy meets momentum. Our methodology is built on three pillars designed to elevate alternative music artists to industry prominence. Why The ACPR should be your choice for alternative music public relations.
Strategy
Media
Momentum
Every artist has a story worth telling. We build bespoke media strategies that translate your artistic identity into a compelling narrative for the Australian market. Through strategic positioning, targeted media outreach and long-term campaign thinking, we ensure your story reaches the right people, in the right places, at the right time.
Our media relations network spans the globe, connecting artists with the most influential voices in the industry. We prioritise authentic relationships over transactional placements to build genuine trust.
We generate the visibility required for breakthrough success. By leveraging data-driven insights and strategic timing, we create the momentum needed to turn your creative vision into industry reality.
The Alt Crowd PR is led by a journalist‑turned‑public relations specialist with over five years in the music industry. I understand how stories are chosen, shaped and shared because I’ve been on the other side of the inbox.
Over the years, I’ve built strong relationships with editors, producers and tastemakers across Australia and beyond. Those existing contacts mean your music doesn’t start from zero—it lands directly in the right hands.
I created The Alt Crowd PR to give alternative artists and bands a strategic, media‑first partner who already speaks the industry’s language and knows how to turn your sound into headlines.
PR THAT MOVES WITH THE MUSIC.
What We Do
Tour Promotion — Building momentum and visibility around Australian tours.
Release Campaigns — Strategic PR for singles, albums and new music.
Artist & Brand PR — Shaping stories that build lasting artist profiles.
Media Relations — Connecting artists with Australia’s key music and entertainment media.
Interviews & Features — Securing meaningful coverage, profiles and editorial opportunities.
Announcements & News — Turning major career moments into media opportunities.
Digital PR — Extending campaigns across online platforms and social media.
Australian Market Entry — Introducing international artists to Australian audiences.
Flexible campaigns. Tailored to your goals.
Whether you're launching a single, bringing an international act to Australia or building a long-term artist profile, we create campaigns around your objectives, audience and timeline.
Campaigns from $600 AUD + GST.
Bespoke pricing available for larger campaigns and international touring.
Let’s Spark Momentum
As an Australian journalist-turned-Public Relations specialist, I use my deep industry contacts to put your music in front of the people who matter. Let’s talk about your next release or campaign-drop a message via the form or email.
altcrowdpr@gmail.com